The process of writing and publishing a children’s book is a challenge, exciting and fun. What most authors don’t like is the part that comes next, the marketing. How do you get your children’s book to a child. The marketing part is also often the reason that people don’t want to self-publish and prefer to work with a publishing company. Pay attention to which publisher you work with. The vanity publishers ask money for printing and designing your book. This often doesn’t include the marketing and distribution. A normal publisher never asks for money to publish your book. When a regular publisher approves your manuscript, he goes to work for you. He finds an illustrator, has the book designed and printed and takes care of distribution and sales.

When you start publishing yourself, you will have to take the steps that a publisher normally does for you, yourself. Below I give five ideas to market your book.

  1. Make sure your website looks good. As an author and publisher you need a place where your audience can find and order your books. Choose a good domain name. That can be your author’s name, your own name or the name under which you work. If you choose the title of your first book, you will need a new domain name for every new book you write. That’s going to be pricey. Think forward. Choose a good design that matches your books. It does not have to be a large website but enough to show information about you, as a writer and your books. A landing page, blog page and contact page is enough. Make sure you place a professional profile photo on your website and not holiday snapshots. Add your Social Media accounts on your website so that people can follow you via Facebook, Twitter and Instagram.
  2. Collect content for your blog page. Share the latest news here, such as the schools or places where you organise reading sessions. When a new book is soon to be released, you can share it on your blog page. Also think of additional background information about the subject of your book, which is nice to know for children. If your book is about a certain country, then you can tell something about the background of that country. Maybe you have had the characters from your book made in plush stuffies what you can also sell on your website.
  3. Write to schools asking if they would like to organise reading sessions. If a school likes this, you can bring a box of books to sell or, what probably works better, give all children an order form where they can order the book. I recommend that ordering goes through your own website, so that potential buyers are not distracted by other books on, for example a website such as Bol or Amazon. Also make sure that people can leave a nice review, which can convince potential buyers to buy your book.
  4. Ask in local book stores if you can have an autograph session. Share the date of the session on Social Media so you have a bit of an audience. Make it attractive by bringing something tasty or fun that you can hand out with the book. Afterwards you can share the photos from those signing sessions. Bookshops often like these sessions because you attract new customers to their stores.
  5. Organise a competition element where children can win the book and the stuffed animal. Is your book about friendships? Have children submit a story about their best friend or how their friendship came about. Is your book about traveling? Have children draw a picture about their most beautiful journey or their dream journey.

Whatever you organise, make sure you always make photo material and share it on your Social Media channels. Internet is not sacred for increasing your sales but it is certainly a big part of your marketing. Do you need help with the design of your promotional material? Then take a look at our media kit. Or send us a message.

Do you have more tips? Leave them in the comments below! I’d like to hear it from you.